Title :
Research on model-based optimization decision of combinatorial demand forecast and marketing mix tactics
Author :
Song, Fugen ; Miao, Ji
Author_Institution :
Glorious Sun Sch. of Bus. & Manage., Donghua Univ., Shanghai, China
Abstract :
It is an important issue to embrace market opportunities, and optimize the management decision for enterprises. This paper presents an automatic selection principle of combinatorial forecast based on rule reasoning, and marketing mix tactics. An optimization model of marketing mix based on forecast is established. It is of practical significance to improve the ability of taking market opportunities, decision making level, and market competitiveness.
Keywords :
combinatorial mathematics; decision making; demand forecasting; globalisation; industrial economics; market opportunities; optimisation; combinatorial demand forecast; decision making; market competitiveness; market opportunities; marketing mix tactics; model-based optimization decision; rule reasoning; Conference management; Demand forecasting; Economic forecasting; Engineering management; Intelligent systems; Knowledge engineering; Knowledge management; Market opportunities; Marketing management; Predictive models; Combinatorial forecast; Marketing Mix Tactics; Optimization Decision; Rule;
Conference_Titel :
Intelligent System and Knowledge Engineering, 2008. ISKE 2008. 3rd International Conference on
Conference_Location :
Xiamen
Print_ISBN :
978-1-4244-2196-1
Electronic_ISBN :
978-1-4244-2197-8
DOI :
10.1109/ISKE.2008.4731159
