Study on value creation and technology support of agricultural product brands

To carry out brand strategies for agricultural products is believed to be an effective way by which China can develop modern agriculture, optimize industrial structure, strengthen product competitiveness, boost industrial productivity, and increase farmers´ income. The core competitive strength of agricultural product brands depends on their product quality and technology content. Its value creation is influenced by a number of links such as basic and auxiliary activities, each of which entails a related technology support. The technology support for agricultural product brands includes five elements: production, circulation, marketing, service and auxiliary, all of which interrelate and interact with one another to promote the brand value of agricultural products. China shall engage in the five aspects in order to advance the development of technology support in its agricultural product brands, e.g. idea innovation, personnel development, technological R&D promotion, functional coordination and compatible system establishment.