Notice of RetractionA Fuller Understanding of Brand Relationships: Traditional Views and Advance

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE\´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Brand relation has, with the evolution of brand theory, already become the essence of brand. But long-term influenced by "Physical" view, people research brand theories and ways by way of the relation of brand-customer. With the advance of network economy, thinking drawback of physical view-based brand relation theory has limited enterprise brand practices. This paper makes use of ecologic thought and theory, it puts forward the research trend of ecologic brand relation, and then constructs emphatically the framework of ecologic brand relation, and raises three questions what research ecologic brand relationships. It aims to provide the important highlight for the research of brand relationships.