DocumentCode
2094229
Title
Research on Lifecycle Strategy of Group Data Service
Author
Jun, Wang ; Liu, Xiaojiao
Author_Institution
Sch. of Manage., Jilin Univ., Changchun, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
4
Abstract
It is analyzed the characteristics of available group data service in the mobile communication market on the basis of product life cycle in this paper. Then the obstacle factors of group data service development in different life cycle phases are analyzed and also the corresponding strategies are given. At the end of the paper the key points of life cycle management about this kind of service are concluded.
Keywords
marketing; mobile communication; product life cycle management; group data service; life cycle management; mobile communication market; product lifecycle strategy; 3G mobile communication; Agriculture; Communication channels; Communication industry; Costs; Government; Ground penetrating radar; Information technology; Mobile communication; Telecommunications;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Electronic_ISBN
978-1-4244-4639-1
Type
conf
DOI
10.1109/ICMSS.2009.5301822
Filename
5301822
Link To Document