Title :
M-Commerce in the Period of 3G
Author :
Xie, Mingdun ; Zhang, Jian ; Zeng, Jianqiu
Author_Institution :
Sch. of Econ. & Manage., BUPT, Beijing, China
Abstract :
The application of 3G will provide an opportunity for the development of M-Commerce. In this paper, we analyzed the development tendency of M-commerce and the advantages of 3G, and finding that the launching of 3G services will greatly contribute to the development of M-Commerce in China. We also found that M-Commerce would become the development emphases of 3G, basing on the survey of the mobile communication market in China. With the transformation of telecom operators, they will extend to higher value layer and become the leaders in M-Commerce market. The competition of the value-added services market will be more intense, so we also study the challenge that the M-Commerce operators might face in the context of 3G, and giving the suggestion accordingly.
Keywords :
3G mobile communication; electronic commerce; 3G services; M-commerce; mobile communication market; telecom operators; value-added services market; 3G mobile communication; Business; Context-aware services; Electronic mail; GSM; Ground penetrating radar; Multiaccess communication; Streaming media; Telecommunications; Web and internet services;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5301866