Physics and technology challenges of BB factories

The design of a high-luminosity asymmetric B factory leads to physics challenges primarily in the areas of lattice design and the beam-beam interaction. In the first area, the issues are related to the production of low beta /sub v/* values, the separation of the two beams, and the design of the masking system. In the second area, the physics issues are centered around the techniques for optimizing the luminosity for the new parameter regime of asymmetric collisions. Coverage is given to lattice design beam-beam interaction, the RF system and the feedback system.<>