Knowledge-Intensive Service Business Model Research from Innovative Perspective

The essence of knowledge-intensive service is a process of knowledge innovation in between service provider and clients with high levels of knowledge interaction. By far, domestic research on operational performance in knowledge-intensive service business is not yet perfect, most of the literature limited to some specific industries or simple introduction of services marketing, policy supporting. However, for industry, profitability is the fundamental condition to ensure its sustainability and healthy growth. Based on the perspective of innovation the paper studies four elements: service concept, customer interface, delivery system and technology selection that incur the innovation. The paper analyzed the characteristics of each business model and key points of designing and leveled in dimension of the value creation magnitude, divided the business model into three types: business model of direct knowledge-service provision, business model of providing innovative platform and business model of integration of innovative elements. Typical feature of the first model is KIBS offering direct knowledge performance. The second one focuses on providing customers with technical ideas and solutions rather than a direct result. The last one emphasizes passing clients the capability of improving knowledge innovation. The paper also makes comparative study among models as per elements and characteristics of innovation, designating the key points of designing business model.