Title :
The Application of Option Pricing Model in the E-Commerce Enterprises´ Appraisal
Author_Institution :
Dept. of Econ. & Manage., Univ. of Weifang, Weifang, China
Abstract :
Evaluation of e-commerce businesses has a theoretical and practical importance in strengthening enterprise value management, brand building to promote e-commerce, venture capital and other areas .This articles firstly analyses the principle of option pricing mode and then amends it. Combining with the basic methods of business valuation - discounted earnings method, a new valuation method for e-commerce business enterprises is proposed and it is proved true by the case. I believe that: option pricing theory has a broad application in the field of e-commerce business valuation and it can boost the sustained and healthy development of China´s e-commerce businesses.
Keywords :
electronic commerce; marketing; pricing; venture capital; brand building; e-commerce business evaluation; e-commerce enterprises appraisal; enterprise value management; option pricing model; venture capital; Companies; Corporate acquisitions; Cost accounting; Economics; Investments; Pricing; Option Pricing Mode E-commerce enterprises Value assessment;
Conference_Titel :
Communication Systems and Network Technologies (CSNT), 2012 International Conference on
Conference_Location :
Rajkot
Print_ISBN :
978-1-4673-1538-8
DOI :
10.1109/CSNT.2012.206