Notice of RetractionThe New Strategy of Enterprise by Cooperating with Nonprofit Organization: A Case Study

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Traditional strategy theories mainly discuss the sources of competitive advantage from market environmental field. Our study attempts to expand the perspective to social environmental field. Rapid development of nonprofit organization changes competition conditions of enterprise. The research described different modes of cooperation between enterprise and nonprofit organization and argued network relationship that arose from the collaborative behaviors. Based on the case study of cooperation between Zhejiang East Rainbow Culture Development Co.Ltd. and Zhejiang Charity Federation, the results show that enterprise can obtain competitive advantages from two aspects: first, acquiring social capital; second, learning from nonprofit organization.