DocumentCode
2099151
Title
Modeling and algorithm of web advertising resources optimization
Author
Zhao Wendan ; Wang Dingwei ; Guo Xiaoping ; Wang Guicheng
Author_Institution
Shenyang Inst. of Chem. Technol., Shenyang, China
fYear
2010
fDate
29-31 July 2010
Firstpage
5590
Lastpage
5594
Abstract
After introduced the definition and pricing methods of web advertising, the models of two kinds of problems were given as web advertising targeting problem and web advertising placement problem. An overview of the investigative statues at home and abroad was given, as well as some heuristic algorithms. A new hybrid algorithm MIN was proposed based on them. It is shown that the new algorithm is better than the others.
Keywords
Internet; advertising data processing; heuristic programming; optimisation; pricing; MIN hybrid algorithm; Web advertising placement problem; Web advertising resources optimization algorithm; Web advertising targeting problem; heuristic algorithms; pricing methods; Advertising; Europe; Heuristic algorithms; Internet; Pricing; Processor scheduling; Heuristic Algorithm; Resources Optimization; Web Advertising;
fLanguage
English
Publisher
ieee
Conference_Titel
Control Conference (CCC), 2010 29th Chinese
Conference_Location
Beijing
Print_ISBN
978-1-4244-6263-6
Type
conf
Filename
5573123
Link To Document