Title :
Modeling and algorithm of web advertising resources optimization
Author :
Zhao Wendan ; Wang Dingwei ; Guo Xiaoping ; Wang Guicheng
Author_Institution :
Shenyang Inst. of Chem. Technol., Shenyang, China
Abstract :
After introduced the definition and pricing methods of web advertising, the models of two kinds of problems were given as web advertising targeting problem and web advertising placement problem. An overview of the investigative statues at home and abroad was given, as well as some heuristic algorithms. A new hybrid algorithm MIN was proposed based on them. It is shown that the new algorithm is better than the others.
Keywords :
Internet; advertising data processing; heuristic programming; optimisation; pricing; MIN hybrid algorithm; Web advertising placement problem; Web advertising resources optimization algorithm; Web advertising targeting problem; heuristic algorithms; pricing methods; Advertising; Europe; Heuristic algorithms; Internet; Pricing; Processor scheduling; Heuristic Algorithm; Resources Optimization; Web Advertising;
Conference_Titel :
Control Conference (CCC), 2010 29th Chinese
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-6263-6
