Title :
Studying on the adverse selection in e-commerce market
Author :
Yao, Jianwen ; Zou, Lifang
Author_Institution :
School of Business & Tourism Management, Yunnan University, YNU, Kunming, China
Abstract :
In response to the information asymmetry problem in e-commerce market, the solution involves in the process of building the adverse selection model in e-commerce market and analyzing the effect of adverse selection on businesses and consumers. Then the results derived from establishing e-commerce transaction law, building third-party organization by using signal transmission and other measures.
Keywords :
Analytical models; Consumer protection; Games; Gaussian distribution; Organizations; adverse selection; electronic commerce; repeated game; screening; signaling;
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
DOI :
10.1109/ICISE.2010.5689355
