Title :
Research on Electronic Commerce Customer Value Data Mining Based on Rough Logic
Author :
Zhong, Jiaming ; Li, Dingfang
Author_Institution :
Network Center, XiangNan Univ., Chenzhou
Abstract :
Customer relationship management is hot in intelligent business study nowadays, in which the evaluation of customer value is one of the basic problems. Method of customer value mining based on rough logic is proposed in this paper, from which we got the decision rule of customer value evaluation and the minimal decision algorithm. This method is showed to be practical and feasible through examples.
Keywords :
customer relationship management; data mining; decision theory; electronic commerce; formal logic; rough set theory; customer relationship management; customer value data mining; customer value evaluation; decision rule algorithm; electronic commerce; intelligent business; rough logic; rough set theory; Customer relationship management; Data analysis; Data mining; Electronic commerce; Information analysis; Information technology; Intelligent networks; Logic; Mathematics; Statistics;
Conference_Titel :
Intelligent Information Technology Application Workshops, 2008. IITAW '08. International Symposium on
Conference_Location :
Shanghai
Print_ISBN :
978-0-7695-3505-0
DOI :
10.1109/IITA.Workshops.2008.230
