An Empirical Study of E-Commerce Website Success Model

With the proliferation of the Internet and e-commerce applications, consumers are increasingly interacting with e-commerce Websites. This paper provides the empirical test of an adaptation of DeLone and McLean´s IS success model in the context of e-commerce. We examined the key characteristics of e-commerce Website. Exploratory factor analysis and confirmatory factor analysis are applied to data collected by questionnaire from 329 users of e-commerce Websites. Based on the survey, we empirically derived four dimensions of e-commerce website success model: information, design, assurance and communication. The findings provide several important implications for e-commerce research and practice. This paper concludes by discussing limitations of the study which should be addressed in future research.