DocumentCode :
2112168
Title :
The Assets and Capabilities of Business Model in Software Business
Author :
Peng Ching Huai
Author_Institution :
Dept. of Marketing & Logistic, China Univ. of Technol., Hsinchu, Taiwan
fYear :
2009
fDate :
20-22 Sept. 2009
Firstpage :
1
Lastpage :
4
Abstract :
In this study, we focus on the assets and capabilities of software companies from the perspectives of business models and value-creating networks. Prior to analyzing the key assets and capabilities in connection with diverse business models, we review the literature of related topics, including interorganizational exchange, strategic networks and capabilities. Then we present a classification scheme for distinguishing between different types of software business models. We classify software business models with two dimensions: the level of involvement in customer relationships and the level of homogeneity of offerings for multiple customers. In the empirical part of our research, we explore the key assets and capabilities, i.e. resources, in four different business model types. Finally, on the basis of our data, we identify acquisition and development of these resources either internally or externally through networks. Our aim is to study assets and capabilities in association with business models of software companies in order to understand the development of resources in specific business contexts.
Keywords :
business data processing; customer relationship management; business model; customer relationships; interorganizational exchange; software business; strategic networks; value-creating networks; Companies; Context modeling; Customer relationship management; Customer satisfaction; Customer service; Humans; Innovation management; Internet; Logistics; Technological innovation;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
Type :
conf
DOI :
10.1109/ICMSS.2009.5302497
Filename :
5302497
Link To Document :
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