• DocumentCode
    2112168
  • Title

    The Assets and Capabilities of Business Model in Software Business

  • Author

    Peng Ching Huai

  • Author_Institution
    Dept. of Marketing & Logistic, China Univ. of Technol., Hsinchu, Taiwan
  • fYear
    2009
  • fDate
    20-22 Sept. 2009
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    In this study, we focus on the assets and capabilities of software companies from the perspectives of business models and value-creating networks. Prior to analyzing the key assets and capabilities in connection with diverse business models, we review the literature of related topics, including interorganizational exchange, strategic networks and capabilities. Then we present a classification scheme for distinguishing between different types of software business models. We classify software business models with two dimensions: the level of involvement in customer relationships and the level of homogeneity of offerings for multiple customers. In the empirical part of our research, we explore the key assets and capabilities, i.e. resources, in four different business model types. Finally, on the basis of our data, we identify acquisition and development of these resources either internally or externally through networks. Our aim is to study assets and capabilities in association with business models of software companies in order to understand the development of resources in specific business contexts.
  • Keywords
    business data processing; customer relationship management; business model; customer relationships; interorganizational exchange; software business; strategic networks; value-creating networks; Companies; Context modeling; Customer relationship management; Customer satisfaction; Customer service; Humans; Innovation management; Internet; Logistics; Technological innovation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science, 2009. MASS '09. International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-4638-4
  • Electronic_ISBN
    978-1-4244-4639-1
  • Type

    conf

  • DOI
    10.1109/ICMSS.2009.5302497
  • Filename
    5302497