Title :
Research on fuzzy comprehensive evaluation of enterprise websites
Author :
Wang, Xiaohong ; Li, Liwei ; Tian, Ling
Author_Institution :
Coll. of Manage., Beijing Union Univ., Beijing, China
Abstract :
The importance of enterprise website to promote enterprise development is becoming more and more attention by the small and medium-sized enterprises. This paper establishes an evaluation index system of food enterprise websites from the perspective of user´s experience based on the website localization and the current literature, and uses analytic hierarchy process to determine the weight of each level index, and establishes the fuzzy comprehensive evaluation model of enterprise websites, and carries out a case study with the evaluation index system. The case study shows that it is reasonable and credible to evaluate enterprise websites with analytic hierarchy process and fuzzy comprehensive evaluation.
Keywords :
Web sites; business data processing; decision making; food processing industry; fuzzy set theory; analytic hierarchy process; enterprise development; evaluation index system; food enterprise websites; fuzzy comprehensive evaluation; small and medium-sized enterprises; user´s experience; website localization; Business; Food industry; Indexes; Production facilities; Security; Stability criteria; analytic hierarchy process; food enterprise website; fuzzy comprehensive evaluation; small and medium-sized enterprises; website evaluation;
Conference_Titel :
Information Theory and Information Security (ICITIS), 2010 IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-6942-0
DOI :
10.1109/ICITIS.2010.5689800
