Title :
An analysis of the advantages of on-line advertising and design problems
Author :
Yang, Gaoyu ; Qi, Lin
Author_Institution :
Fac. of Art, Hubei Univ., Wuhan, China
Abstract :
On-line advertising has obvious advantages over traditional media advertising, but equally obvious is the quality problem reflected by its design. This paper makes an analysis of the advantages of on-line advertising, probes the problems in its design and their reasons, and offers some suggestions for the existing design problems.
Keywords :
Internet; advertising data processing; media streaming; media advertising; online advertising; quality problem; Advertising; Art; Educational institutions; Internet; Media; Web pages; on-line advertising design problems;
Conference_Titel :
Consumer Electronics, Communications and Networks (CECNet), 2012 2nd International Conference on
Conference_Location :
Yichang
Print_ISBN :
978-1-4577-1414-6
DOI :
10.1109/CECNet.2012.6201636
