Title :
Delivering personalised m-commerce through cloud-based augmented reality on billboards
Author :
Lopez-Nores, Martin ; Pazos-Arias, Jose Juan ; Blanco-Fernandez, Yolanda ; Ramos-Cabrer, Manuel ; Gil-Solla, Alberto
Author_Institution :
EE Telecomun., AtlantTIC Res. Center for Inf. & Commun. Technol., Univ. de Vigo, Vigo, Spain
Abstract :
We present a system that enables m-commerce interactions with billboards through augmented reality. A mobile application uploads image patterns to a recognition cloud, which asks a server to deliver mobile applications to the users, customized according to his/her device and location, and personalized according to his/her interests, preferences and needs.
Keywords :
augmented reality; cloud computing; mobile commerce; billboards; cloud-based augmented reality; image pattern uploading; mobile applications; personalised m-commerce; Advertising; Augmented reality; Catalogs; Databases; Mobile communication; Ontologies; Pattern recognition;
Conference_Titel :
Consumer Electronics (ICCE), 2015 IEEE International Conference on
Conference_Location :
Las Vegas, NV
Print_ISBN :
978-1-4799-7542-6
DOI :
10.1109/ICCE.2015.7066363
