DocumentCode
2119995
Title
The Innovation Business Model of Blogs: Crowdsourcing on Web Content Producing
Author
Tan, Tingting
Author_Institution
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Volume
1
fYear
2010
fDate
7-8 Aug. 2010
Firstpage
89
Lastpage
93
Abstract
This document has proposed an innovation business model, to use crowdsourcing to assist blogs website capturing value. With the concept of crowdsourcing, the paper focuses on innovative business model in three basic functions: market segmentation, value proposition and strategic positioning. This paper reveals the blog content produced by consumer groups, the value of producers and consumers to obtain, and the three targeting modes of blog-web.
Keywords
Internet; Web sites; corporate modelling; innovation management; Web content; blog Web site; crowdsourcing; innovation business model; market segmentation; strategic positioning; value proposition; Blogs; Communities; Companies; Internet; Production; Web sites; Crowdsourcing; blogs; innovation business model; web content producing;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Science and Management Engineering (ISME), 2010 International Conference of
Conference_Location
Xi´an
Print_ISBN
978-1-4244-7669-5
Electronic_ISBN
978-1-4244-7670-1
Type
conf
DOI
10.1109/ISME.2010.217
Filename
5573921
Link To Document