The protection of the privacy right in electronic commerce

With the popularization and application of the electronic commerce, online shopping, internet supermarkets and a large number of online bookstore web retailers emerge and e-commerce advances quickly in China. The development of e-commerce brings not only convenience to consumers but also challenges to the protection of consumer rights. Problem about privacy is unavoidable in e-commerce. An important prerequisite for the development of e-commerce is the well control over privacy information that could be used as the competitors´ advantage in e-commerce, so privacy protection is particularly important. By analyzing the domestic privacy protection in the present situation of e-commerce environment, this paper provides legislation advices to protect individual privacy in e-commerce. Our country is in the early stage of electronic commerce now, there will be a win-win outcome for individuals and businesses to establish and complete e-commerce environment and the protection system of personal privacy. If the internet privacy problem were resolved, e-commerce and online information industries will be more prosperous.