Research on distributor segmentation of brand clothes enterprise based on customer value

Distributor the important bridge between brand clothes enterprise and its customer, reselling product as commodity, play an determined function. After introducing the development trend of brand clothes enterprise, this paper analyzes the characteristic of final customer and distributor. Then, basing on analyzing the value of distributor from three aspect including current value, potential value and sustainable value, distributor of brand clothes enterprises are subdivided, so that an advice for brand clothes enterprise to evaluate customer value efficiently and to develop and sustain valuable customer is given.