• DocumentCode
    2122475
  • Title

    Intelligence CRM: A Contact Center Model

  • Author

    Tarokh, M.J. ; Ghahremanloo, Hoda

  • Author_Institution
    Head of Postgraduate IT Engineering Group, K. N. Toosi University of Technology, IRAN. mjtarokh@kntu.ac.ir
  • fYear
    2007
  • fDate
    27-29 Aug. 2007
  • Firstpage
    1
  • Lastpage
    6
  • Abstract
    World Wide Web has become an important channel for conducting the businesses. The Information Technology provides the opportunity to access the global market for the Enterprises. Increasingly the IT is becoming the first point of contact with Prospects and the customers for the businesses. This leads to the necessity for Understanding the behavior of the customer, by analyzing and profiling their behavior. Data warehousing and data mining technologies and contact technology can help the e-businesses to better understand their e-customers. Customer Relationship Management (CRM) is one of way to achieve this object. This paper focuses customer intelligence, collaborative CRM and presents a model in contact centers and channels and investigates this model in an automobile industry as "PARSKHODRO".
  • Keywords
    Automobiles; Collaboration; Customer relationship management; Data mining; Globalization; Industrial relations; Information technology; Intelligent vehicles; Warehousing; Web sites; Collaborative CRM; Customer Intelligence (CI); Customer Relationship Management (CRM); Voice Browser;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Service Operations and Logistics, and Informatics, 2007. SOLI 2007. IEEE International Conference on
  • Conference_Location
    Philadelphia, PA, USA
  • Print_ISBN
    978-1-4244-1118-4
  • Electronic_ISBN
    978-1-4244-1118-4
  • Type

    conf

  • DOI
    10.1109/SOLI.2007.4383914
  • Filename
    4383914