DocumentCode
2122475
Title
Intelligence CRM: A Contact Center Model
Author
Tarokh, M.J. ; Ghahremanloo, Hoda
Author_Institution
Head of Postgraduate IT Engineering Group, K. N. Toosi University of Technology, IRAN. mjtarokh@kntu.ac.ir
fYear
2007
fDate
27-29 Aug. 2007
Firstpage
1
Lastpage
6
Abstract
World Wide Web has become an important channel for conducting the businesses. The Information Technology provides the opportunity to access the global market for the Enterprises. Increasingly the IT is becoming the first point of contact with Prospects and the customers for the businesses. This leads to the necessity for Understanding the behavior of the customer, by analyzing and profiling their behavior. Data warehousing and data mining technologies and contact technology can help the e-businesses to better understand their e-customers. Customer Relationship Management (CRM) is one of way to achieve this object. This paper focuses customer intelligence, collaborative CRM and presents a model in contact centers and channels and investigates this model in an automobile industry as "PARSKHODRO".
Keywords
Automobiles; Collaboration; Customer relationship management; Data mining; Globalization; Industrial relations; Information technology; Intelligent vehicles; Warehousing; Web sites; Collaborative CRM; Customer Intelligence (CI); Customer Relationship Management (CRM); Voice Browser;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Operations and Logistics, and Informatics, 2007. SOLI 2007. IEEE International Conference on
Conference_Location
Philadelphia, PA, USA
Print_ISBN
978-1-4244-1118-4
Electronic_ISBN
978-1-4244-1118-4
Type
conf
DOI
10.1109/SOLI.2007.4383914
Filename
4383914
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