DocumentCode :
2123280
Title :
A Trust Evaluation Model for B2C E-commerce
Author :
Qin, Zheng ; Tian, Bo
Author_Institution :
School of Information Management & Engineering, Shanghai University of Finance Economic, Shanghai, 200433, China
fYear :
2007
fDate :
27-29 Aug. 2007
Firstpage :
1
Lastpage :
6
Abstract :
Trust is one of key factors of the development of e-commerce. In this paper, we present a trust evaluation model for B2C e-commerce. The importance of trust in e-commerce is introduced firstly. Definition and meaning of trust are discussed from different disciplines. The construction of trust in e-commerce is investigated, and main factors that influence the trust in B2C e-commerce are analysed. Based on the analysed result, the trust in B2C e-commerce is divided into direct trust and indirect trust. Then trust evaluation model based on direct trust and indirect trust are established separately. Further more, an integrated trust evaluation model for B2C e-commerce is proposed. At last, simulation experiments are given to illustrate the proposed trust evaluation model and method. The limitation of the work of this paper and future works are also discussed in addition.
Keywords :
Business; Data handling; Engineering management; Finance; Financial management; Humans; Information management; Open systems; Prototypes; Web and internet services;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Service Operations and Logistics, and Informatics, 2007. SOLI 2007. IEEE International Conference on
Conference_Location :
Philadelphia, PA, USA
Print_ISBN :
978-1-4244-1118-4
Electronic_ISBN :
978-1-4244-1118-4
Type :
conf
DOI :
10.1109/SOLI.2007.4383942
Filename :
4383942
Link To Document :
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