The Relationships Between The Antecedents of Innovativeness and Business Performance

The purpose of this research is to analyze the relationships among innovativeness, learning orientation, market orientation, entrepreneurial orientation, organizational structure, and business performance. The study designed a structural equation model to test the relationships. In order to test the model, covariance structural analyses were conducted for the data collected from 333 venture companies including innovation companies in Taiwan. The results indicated several significant findings. The most notable finding is that learning orientation plays a full mediating role in the relationships between market orientation and innovativeness. In addition to this finding, two types of organizational structure such as decentralization and formalization play a moderating role in the relationships among the antecedents of innovativeness and business performances. Further discussion, implications, limitation of this study and future direction were suggested.