Model of Production vs. Customer Sensitivity

Mass customization is a prevalent thought as an overwhelming competitive advantage. However serials of articles debated on competitive market show that the judgment may not be true. Those authors insist that enterprises would choose different production models in competitive market concerning about consumer interaction costs, transportation costs, and product attributes et al. But they do not take the complete customer´s customization motivation into account while discussing with the choice of production models. This article firstly develops a model to join customer´s customization motivation on enterprise´s profit; then discusses the diversification of the profit under various markets; lastly propose some novel viewpoints about choosing production models under competitive circumstance.