Power customer credit rating based on FCM and the differential marketing strategy research

Electric power customers are strategic center of power supply enterprise. The timely recovery of electricity charge and other receivables are the main sources of achieving operating efficiency and obtaining power grid construction and maintenance costs. So how to assess power customer´s credit rating and carry out credit risk management become important to the operation of electric power companies. The FCM method could analyze and classify the customer credit which provided the quantitative basis for characteristics analysis of the customers and obtained the satisfactory customer clustering and classification. The differential marketing strategies based on power customer credit rating were put forward to make better applied to real work.