Study on China Tourism E-Business Based on Direct Marketing

The purpose of this paper is to study China tourism e-business, and to speed and improve the tourism e-business in China, based on direct marketing, an advanced marketing theory, since tourism e-business is one kind of direct marketing considered from certain aspects. Compared the actuality of China tourism e-business with direct marketing theory, there are some achievements in China tourism e-business: simply direct marketing and feedback, the unlimited marketing activity at a certain extent, simply two-way information communion, etc. But at the same time, there are some shortcomings in it: the variety of marketing things is not enough, the time and zone of marketing activity are limited, and the veracity and fluency of two-way information communion are not enough. Aim at solving these issues, the paper gave some advice to improve and perfect.