Title :
Research of Principle-Agent Model Based on Fairness Preference in Venture Capital
Author :
Zheng, Junjun ; Zhong, Hongbo ; Wu, Jiefei
Author_Institution :
Sch. of Econ. & Manage., Wuhan Univ., Wuhan, China
Abstract :
Under the principle of limited rationality, this paper introduces the fairness preference into the principal-agent model between venture capitalist and entrepreneur in the venture capital market, and then research and analyze on the basis of the analysis of the financing decision-making of the venture entrepreneur.
Keywords :
decision making; venture capital; fairness preference; financing decision-making; limited rationality principle; principal-agent model; venture capital market; venture entrepreneur; Analytical models; Biological system modeling; Contracts; Decision making; Investments; Venture capital;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5575329
