Title :
Integration of CRM and ERP in E-Commerce Environment
Author_Institution :
Coll. of Economic & Manage., China Three Gorges Univ., Yichang, China
Abstract :
This paper studied the Integration of customer relationship management (CRM) and enterprise resource planning (ERP) under electronic-Commerce (EC) environment by analyzing the relationship between CRM and ERP and their different contributions for enterprises. It is pointed that their integration will be a trend for enterprises in future EC competitive environment .Finally it was discussed on the manners of their integration and supporting technical means.
Keywords :
customer relationship management; electronic commerce; enterprise resource planning; CRM; ERP; customer relationship management; e-commerce; enterprise resource planning; Content management; Customer relationship management; Enterprise resource planning; Financial management; Marketing and sales; Marketing management; Materials requirements planning; Power system management; Production systems; Resource management;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5303269
