• DocumentCode
    2137117
  • Title

    Views on market value of mobile e-commerce

  • Author

    Jihong, Shao ; Danhong, Wu

  • Author_Institution
    School of Management, Hubei University of Technology, Wuhan, China
  • fYear
    2010
  • fDate
    4-6 Dec. 2010
  • Firstpage
    3359
  • Lastpage
    3362
  • Abstract
    Mobile e-commerce is a second-generation e-commerce. Due to its convenience and ubiquity, M-Commerce has great social and economic benefits and market prospects. No matter whether from the angle of development of production or from the needs, the mobile e-commerce shows great potential. E-Commerce, not a romance, is developing into a huge market. The industry reform aims to break the barrier of traditional monopolistic industry chain, recreate and optimize a new value chain, and eventually enable businesses to win long-lasting competitiveness.
  • Keywords
    Business; Industries; Internet; Mobile communication; Mobile computing; Mobile handsets; Wireless communication; market value; mobile E-commerce; view;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Science and Engineering (ICISE), 2010 2nd International Conference on
  • Conference_Location
    Hangzhou, China
  • Print_ISBN
    978-1-4244-7616-9
  • Type

    conf

  • DOI
    10.1109/ICISE.2010.5690763
  • Filename
    5690763