Title :
Views on market value of mobile e-commerce
Author :
Jihong, Shao ; Danhong, Wu
Author_Institution :
School of Management, Hubei University of Technology, Wuhan, China
Abstract :
Mobile e-commerce is a second-generation e-commerce. Due to its convenience and ubiquity, M-Commerce has great social and economic benefits and market prospects. No matter whether from the angle of development of production or from the needs, the mobile e-commerce shows great potential. E-Commerce, not a romance, is developing into a huge market. The industry reform aims to break the barrier of traditional monopolistic industry chain, recreate and optimize a new value chain, and eventually enable businesses to win long-lasting competitiveness.
Keywords :
Business; Industries; Internet; Mobile communication; Mobile computing; Mobile handsets; Wireless communication; market value; mobile E-commerce; view;
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
DOI :
10.1109/ICISE.2010.5690763