Title :
An Analysis of Game Attendance in the Chinese Professional Baseball League
Author :
Chen, Chen-Yueh ; Lin, Yi-Hsiu
Author_Institution :
Dept. of Athletic Sports, Nat. Chung Cheng Univ., Chiayi, Taiwan
Abstract :
The current study was to investigate game attendance in the Chinese Professional Baseball League using data mining. Simultaneous multiple linear regression was utilized to perform data analysis. Results show that the proposed model explained 54.2% of the total variance of game attendance. Additionally,weekend game attracted more attendance than non-weekend games; games played in home field attracted more attendance; game attendance varied from one opponent from another.Managerial implications were provided.
Keywords :
data analysis; data mining; regression analysis; sport; Chinese professional baseball league; data analysis; data mining; game attendance analysis; linear regression; Cities and towns; Data mining; Databases; Fans; Games; Predictive models; Pricing;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5575708
