Notice of RetractionEnhancing Brand Competitiveness of Chinese Bank-Owned Fund Management Company

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Brand competitiveness enables enterprises survive and develop in the fierce market competition. The degree of brand awareness of Chinese bank-owned fund management company is high, but the degree of identification is low. Being the experimental unit of Chinese financial conglomerates, the interference from the bank shareholder and the fierce market competition are the main reasons for this situation. This paper suggests chinese bank-owned fund management companies could take measurements such as good brand positioning, establishing product brand and IMC to enhance their brand competitiveness.