Notice of RetractionAnalysis of consumption characteristics and choices of marketing strategy about China´s elderly market

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

It is a well-known fact that the China population is getting older. The number and proportion of older people in China is growing and they are expected to dominate the consumer markets of the future. This paper explores the consumption characteristics and attractiveness of the older market to marketers. It shows that the ageing population in China is potentially a dominant segment of the consumer market of the future and tries to propose some personalized marketing strategies which meet the demand of the elderly market.