Title :
Web mining for electronic business application
Author :
Jian-guo, LIU ; Zheng-hong, HUANG ; Wei-ping, WU
Author_Institution :
Dept. of Comput. Sci., Chongqing Technol. & Bus. Univ., China
Abstract :
Electronic business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Web mining techniques can be applied on all the data being collected for obtaining useful information. We attempt to present issues associated with Web mining for electronic business.
Keywords :
Internet; Web sites; customer profiles; data mining; electronic commerce; marketing data processing; pattern clustering; Web log; Web mining; association rules; browsing patterns; customer purchase; electronic business; path analysis; sequential patterns; Application software; Consumer electronics; Data mining; Electronic commerce; Information analysis; Marketing and sales; Pattern analysis; Sections; Web mining; Web pages;
Conference_Titel :
Parallel and Distributed Computing, Applications and Technologies, 2003. PDCAT'2003. Proceedings of the Fourth International Conference on
Print_ISBN :
0-7803-7840-7
DOI :
10.1109/PDCAT.2003.1236436
