Shop marketing scenario using context based digital personality

The goal of the CBDP project is to create a platform for the Digital Personality management. The concept of Digital Personality refers to the capacity to capture the user´s personality in a digital way. The digital personality depends on the context of its application. This means that the user´s preferences, sensors, actuators are different from application domain to application domain. The CBDP project defines different application contexts such as SmartHome, SmartTV, Shop-Marketing, M-Learning. In this paper shop-marketing scenario is defined how to implement into the CBDP framework.