• DocumentCode
    2150504
  • Title

    Communication Media Selection in Online and Offline Environment: A Comparison of Three Theories

  • Author

    Gu, Rui ; Chen, Jia

  • Author_Institution
    Transp. Manage. Coll., Dalian Maritime Univ., Dalian, China
  • fYear
    2010
  • fDate
    24-26 Aug. 2010
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    The issue of communication media selection dominated all other considerations for setting up an online environment. Three media selection theories were selected to predict a group of media selection activities and compared their results with the real selections. It was found that the Media Fitness Theory was more effective than other two. Instant messenger was identified to be a promising communication medium.
  • Keywords
    Internet; communication media selection; instant messenger; media fitness theory; offline environment; online environment; Companies; Electronic mail; Filling; Instant messaging; Media; Software;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science (MASS), 2010 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-5325-2
  • Electronic_ISBN
    978-1-4244-5326-9
  • Type

    conf

  • DOI
    10.1109/ICMSS.2010.5576272
  • Filename
    5576272
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2150504