Title :
Study on the application of integrated marketing theory by engineering consultation companies
Author_Institution :
School of Management Tianjin University, China
Abstract :
Engineering consulting industry growing domestic and international market competition forced the engineering consulting companies must find new ways to enhance marketing capabilities. This study combines the latest integrated marketing theory in the analysis of the characteristics and marketing issues of engineering consulting industry, at last the author gives some suggestions as how to apply integrated marketing theory based on to integrated marketing theory.
Keywords :
Companies; Economics; Educational institutions; Finance; Industries; Marketing management; Planning; engineering consultation; integrated marketing; integrated marketing communication;
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
DOI :
10.1109/ICISE.2010.5691410
