Title :
SERVQUAL-Based Evaluation Study on the Quality of Community-Based Service Provided by University-Affiliated Stadiums
Author :
Yang, Xin-Sheng ; Zhu, Yong-Yue
Author_Institution :
Sport Dept., Jiangsu Univ., Zhenjiang, China
Abstract :
To improve the community-based service provided by university-affiliated stadiums is a win-win situation for both the university and the community. Based on the SERVQUAL model, this paper firstly establishes an index system for evaluating the quality of community-based service provided by university-affiliated stadiums and then constructs an evaluation model by applying the method of Fuzzy Analytic Hierarchy Process (FAHP). The empirical results suggest that the evaluation system is easy to operate and has desirable application value.
Keywords :
Web services; fuzzy set theory; FAHP; SERVQUAL-based evaluation; community-based service; fuzzy analytic hierarchy process; university-affiliated stadiums; Analytical models; Biological system modeling; Communities; Educational institutions; Indexes;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576339