Title :
Longitudinal Study of Chinese Online Shopping Diffusion Process Based on Actor Net-Work Theory
Author :
Dong, DaHai ; Wang, Rishuang ; Guo, YanHong
Author_Institution :
Manage. Dept., Dalian Univ. of Technol., Dalian, China
Abstract :
While online shopping has many advantages, it did not diffuse as fast as people´s forecasting. In this paper, we conduct content analyses to some news reports from 1998-2007 based on actor network theory in order to explain how online shopping developed and diffused in China and what technological and social factors attributed to the adoption process of online shopping. By doing this, we can better understand the dynamics of the online shopping diffusion development in China and provide valuable suggestions for the Chinese government, online shop and consumers.
Keywords :
Internet; content management; retail data processing; socio-economic effects; Chinese online shopping diffusion process; actor network theory; adoption process; content analysis; longitudinal study; online shopping diffusion development; social factor; technological factor; Government; History; Industries; Internet; Law; Logistics;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576530
