Title :
"Co-Production and Co-Marketing" Management System for Rural Residential Energy-Saving Industry
Author :
Fan, Guohui ; Liu, Xiaoning
Author_Institution :
Dept. of Archit. Eng., Henan Polytech. Inst., Nanyang, China
Abstract :
Based on the social contexts such as urbanization and low-carbon economy, a management system named "co-production and Co-marketing" is put forward in this thesis. Industry operation, the main forms of which are farmers and enterprises, combined production of enterprises and co-marketing industry, is explored to promote residential energy-saving and industrial development in rural areas.
Keywords :
energy conservation; environmental factors; marketing; production management; comarketing management system; coproduction management system; industrial development; industry operation; low-carbon economy; rural areas; rural residential energy-saving industry; social context; urbanization; Companies; Construction industry; Electromagnetic compatibility; Government; Investments; Production;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576540
