The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation

This paper studies the nonlinear effects of consumers´ satisfaction ratings and seller reputation on consumers´ repurchase behavior. This paper is unique from two perspectives: (1) it studies consumers´ repurchase behavior rather than consumers´ repurchase intention; (2) it hypothesizes nonlinear effects rather than linear effects. To verify our theoretical hypotheses, we collect actual transaction data and conduct a two step analysis. Our findings and the implications are discussed.