Title :
Notice of Retraction
The Effects of Internal Marketing on Service Branding
Author :
Ye Chen ; Jing Zhao
Author_Institution :
Int. Bus. Inst., Nankai Univ., Tianjin, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This paper reviews existing research on service branding, analyses the importance of employees´ role in the process of service branding, and examines the effects of internal marketing on service branding, It also propose a conceptual model to instruct service companies to implement service branding.
Keywords :
marketing; personnel; service industries; employee role; internal marketing; service branding; service company; Buildings; Companies; Psychology; Standards organizations; Training;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
DOI :
10.1109/ICMSS.2010.5576617
