Title :
An empirical study of Service Innovation´s Effect on Customers´ Re-purchase Intention in Telecommunication Industry
Author :
Keyi, Wang ; Linlin, Liu
Author_Institution :
School of Management, Dalian University of Technology (DUT), China
Abstract :
Based on the review of relevant researches in the field of repurchase intention as well as the field of service innovation, this research analyzed the Service Innovation´s Effect on Customers´ Re-purchase Intention in Telecommunication Industry, and developed the theoretical model. And 198 users of mobile telecommunication were chosen for our investigation. The result shows that service innovation made by the operators in telecommunication industry has important effect on users´ intention when they are in need to repurchase the mobile telecommunication.
Keywords :
Business; Educational institutions; Electronic mail; Industries; Mobile communication; Technological innovation; repurchase intention; service innovation; telecommunication industry;
Conference_Titel :
Information Science and Engineering (ICISE), 2010 2nd International Conference on
Conference_Location :
Hangzhou, China
Print_ISBN :
978-1-4244-7616-9
DOI :
10.1109/ICISE.2010.5691690
