Title :
Research of B2C E-Commerce Return Strategies Based on Return Price
Author :
Yang, Haoxiong ; Wang, Jingyuan ; He, Mingke ; Kuang, Bin
Author_Institution :
Bus. Sch., Beijing Technol. & Bus. Univ., Beijing, China
Abstract :
This paper analyzes the relevant factors influencing returns of B2C e-commerce companies from the micro and macro levels and establishes function model of enterprise´ profit and obtain the optimal mix of return price and return policy. Meanwhile, MATLAB software is utilized to conduct sensitivity analysis of relevant parameters and assists the development of companies´ return strategies.
Keywords :
electronic commerce; pricing; B2C e-commerce return strategies; Matlab software; business-to-customer e-commerce; return policy; return price; sensitivity analysis; Companies; Educational institutions; Internet; Marketing and sales; Production; Sensitivity;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5576679
