DocumentCode
2160481
Title
Research of B2C E-Commerce Return Strategies Based on Return Price
Author
Yang, Haoxiong ; Wang, Jingyuan ; He, Mingke ; Kuang, Bin
Author_Institution
Bus. Sch., Beijing Technol. & Bus. Univ., Beijing, China
fYear
2010
fDate
24-26 Aug. 2010
Firstpage
1
Lastpage
4
Abstract
This paper analyzes the relevant factors influencing returns of B2C e-commerce companies from the micro and macro levels and establishes function model of enterprise´ profit and obtain the optimal mix of return price and return policy. Meanwhile, MATLAB software is utilized to conduct sensitivity analysis of relevant parameters and assists the development of companies´ return strategies.
Keywords
electronic commerce; pricing; B2C e-commerce return strategies; Matlab software; business-to-customer e-commerce; return policy; return price; sensitivity analysis; Companies; Educational institutions; Internet; Marketing and sales; Production; Sensitivity;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5325-2
Electronic_ISBN
978-1-4244-5326-9
Type
conf
DOI
10.1109/ICMSS.2010.5576679
Filename
5576679
Link To Document