Research on the Creative Industries Cluster´ forming factors and development strategies based on Porter´s Diamond Model

Starting from an analysis of Guangzhou creative industries cluster, this paper analyzed the formation of Guangzhou Creative Industries Cluster based on Porter´s Diamond Model. We discussed the four key factors including production factors, demand conditions; related supportive industries; corporate strategy, structure, and rivalry as well as two additional factors including government and chance which influencing Guangzhou creative industries cluster based on Porter´s diamond model. We further explored the restrictive factors affecting the development of creative industrial cluster. Finally, suggestions on developing Guangzhou creative industrial cluster are given based on the analysis above.