• DocumentCode
    2162918
  • Title

    Developing Brand´s Love to Consumer in Service: A Study of Sedan Maintenance Service Brand in China

  • Author

    Jin, Ming ; Jia, Shenghua

  • Author_Institution
    Sch. of Manage., Zhejiang Univ., Hangzhou, China
  • fYear
    2009
  • fDate
    20-22 Sept. 2009
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    Based on worldwide development of experience economy, service brand and newly born brand love research, this paper aims to brand´s love to consumer (BLTC) and proposes a model based on theoretical review. Using data from sedan maintenance service brand in China, we find support for the existence of love from brand to consumer which can be divided into three dimensions. The implications of this study are discussed along with suggestions for future research.
  • Keywords
    customer services; marketing; service industries; China; brand love; experience economy; sedan maintenance service brand; service brand; Consumer behavior; Context-aware services; Emotion recognition; History; Monopoly; Particle measurements; Psychology; Research and development management; Springs;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science, 2009. MASS '09. International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-4638-4
  • Electronic_ISBN
    978-1-4244-4639-1
  • Type

    conf

  • DOI
    10.1109/ICMSS.2009.5304373
  • Filename
    5304373
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2162918