Visual Web Mining of Organizational Web Sites

Author

Oosthuizen, C. ; Wesson, J. ; Cilliers, C.

Author_Institution

Nelson Mandela Metropolitan Univ., Port Elizabeth

fYear

2006

fDate

5-7 July 2006

Firstpage

395

Lastpage

401

Abstract

Existing Web usage mining (WUM) tools do not indicate which data mining algorithms are used or provide effective graphical visualizations of the results obtained. WUM techniques can be used to determine typical navigation patterns in an organizational Web site. The process of combining WUM and information visualization techniques in order to discover useful information about Web usage patterns is called visual Web mining. The goal of this paper is to discuss the development of a visual Web mining prototype, called WebPatterns, which allows the user to effectively visualize Web usage patterns

Keywords

Web sites; data mining; data visualisation; pattern classification; Web usage mining tool; Web usage pattern; WebPatterns; data mining; graphical visualization; information visualization; organizational Web site; radial tree layout; visual Web mining; Africa; Data mining; Data visualization; Navigation; Pattern analysis; Prototypes; Statistical analysis; Testing; Web mining; Web server; data mining; information visualization; radial; tree layout; user testing.; visual web mining; web usage patterns;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Visualization, 2006. IV 2006. Tenth International Conference on

Conference_Location

London, England

ISSN

1550-6037

Print_ISBN

0-7695-2602-0

Type

conf

DOI

10.1109/IV.2006.123

Filename

1648291