DocumentCode
2165214
Title
Multi-Segments´ Reservation Price-Based Pricing Approach for Information Goods
Author
Cheng, Yan
Author_Institution
Bus. Sch., East China Univ. of Sci. & Technol., Shanghai, China
fYear
2010
fDate
24-26 Aug. 2010
Firstpage
1
Lastpage
4
Abstract
The special cost structure makes pricing information goods be a difficult task. How to estimate the reservation price of information goods is the main barrier of optimal pricing. This paper presented a reservation price estimation method based on fuzzy cognitive map, and then an optimal pricing model is built on the basis of multi-segment´s reservation price.
Keywords
information industry; pricing; cost structure; fuzzy cognitive map; information goods; multisegment reservation price; optimal pricing model; reservation price estimation; Biological system modeling; Cognition; Computational modeling; Dictionaries; Estimation; Pricing;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science (MASS), 2010 International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-5325-2
Electronic_ISBN
978-1-4244-5326-9
Type
conf
DOI
10.1109/ICMSS.2010.5576860
Filename
5576860
Link To Document