Title :
The Study of Assessment Method of Market Potential of Emerging Technology Products
Author :
Huang Lucheng ; Gu Chengjian
Author_Institution :
Economic & Manage. Sch., Beijing Univ. of Technol., Beijing, China
Abstract :
Many researchers have become to do the study of the assessment of future market potential of emerging technologies or products, and it has been one of the research hotspot in the field of MOT, while there´re still not convincing methods that can complete the systematic analysis from the research results. This study proposes to present a systematic analysis method that combing the subjective and objective methods of market potential assessment and analyzing the matching up of the technology supply and market requirements, and this is expected to be the comprehensive assess method and with great practical value.
Keywords :
consumer products; market opportunities; emerging technology products; market potential assessment; research hotspot; systematic analysis method; Cognition; Commercialization; Environmental economics; Instruments; Manufacturing; Market research; Project management; Quality function deployment; Technological innovation; Technology management;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5304476
