DocumentCode
2165689
Title
The Study of Assessment Method of Market Potential of Emerging Technology Products
Author
Huang Lucheng ; Gu Chengjian
Author_Institution
Economic & Manage. Sch., Beijing Univ. of Technol., Beijing, China
fYear
2009
fDate
20-22 Sept. 2009
Firstpage
1
Lastpage
5
Abstract
Many researchers have become to do the study of the assessment of future market potential of emerging technologies or products, and it has been one of the research hotspot in the field of MOT, while there´re still not convincing methods that can complete the systematic analysis from the research results. This study proposes to present a systematic analysis method that combing the subjective and objective methods of market potential assessment and analyzing the matching up of the technology supply and market requirements, and this is expected to be the comprehensive assess method and with great practical value.
Keywords
consumer products; market opportunities; emerging technology products; market potential assessment; research hotspot; systematic analysis method; Cognition; Commercialization; Environmental economics; Instruments; Manufacturing; Market research; Project management; Quality function deployment; Technological innovation; Technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-4638-4
Electronic_ISBN
978-1-4244-4639-1
Type
conf
DOI
10.1109/ICMSS.2009.5304476
Filename
5304476
Link To Document