• DocumentCode
    2165689
  • Title

    The Study of Assessment Method of Market Potential of Emerging Technology Products

  • Author

    Huang Lucheng ; Gu Chengjian

  • Author_Institution
    Economic & Manage. Sch., Beijing Univ. of Technol., Beijing, China
  • fYear
    2009
  • fDate
    20-22 Sept. 2009
  • Firstpage
    1
  • Lastpage
    5
  • Abstract
    Many researchers have become to do the study of the assessment of future market potential of emerging technologies or products, and it has been one of the research hotspot in the field of MOT, while there´re still not convincing methods that can complete the systematic analysis from the research results. This study proposes to present a systematic analysis method that combing the subjective and objective methods of market potential assessment and analyzing the matching up of the technology supply and market requirements, and this is expected to be the comprehensive assess method and with great practical value.
  • Keywords
    consumer products; market opportunities; emerging technology products; market potential assessment; research hotspot; systematic analysis method; Cognition; Commercialization; Environmental economics; Instruments; Manufacturing; Market research; Project management; Quality function deployment; Technological innovation; Technology management;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management and Service Science, 2009. MASS '09. International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-4638-4
  • Electronic_ISBN
    978-1-4244-4639-1
  • Type

    conf

  • DOI
    10.1109/ICMSS.2009.5304476
  • Filename
    5304476