Title :
The Analysis on Influencing Factors of Tourism Service Competitiveness - A Perspective of Tourism Destinations
Author :
Zang, Dexia ; Huang, Jie
Author_Institution :
Sch. of Bus., Hohai Univ., Nanjing, China
Abstract :
By means of SPSS13.0, factor analysis on the influencing factors of tourism service competitiveness was carried out and eleven common factors were generated from the perspective of tourism destinations. According to their importance, eleven factors can be sequenced in order, which is helpful for tourism destinations to evaluate their service competitiveness and improve their service quality effectively.
Keywords :
travel industry; SPSS13.0; factor analysis; influencing factors; tourism destinations; tourism service competitiveness; Cities and towns; Data analysis; Design methodology; Finance; Large-scale systems; Logic testing; Resource management;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5304485
