The Communication Feature of "Newspaper-Internet Interaction" in the New Media Age

In the new media age, "newspaper-Internet interaction" not only indicates the complementary relationship between traditional medium newspaper and new medium Internet, meaning that newspapers can broaden news sources and innovate news contents and forms with the help of Internet, while in return, the Internet can draw support from newspapers in an effort to increase its hits, enhance its reputation and expand its influences, but also marks the leap in communication technology, the transformation of media production and management mode and the revolution in news receiver consumption experience, and declares the coming of media integration era.